Sportingbet has released the company’s half-year figures and even more recent statistics indicate that the online casino gambling and betting industry has faith in Sportingbet’s new Webcasts product that launched this year. The uncertain economic times has meant that many internet gambling companies are moving forward in a conservative manner and maintaining the status quo. Sportingbet though took the alternative approach and launched the live sports Webcasts as a key marketing point for the company and an innovative way to drive more traffic and interest to the site.

The support for Sportingbet’s Webcast feature is indicated by the increase in Sportingbet shares this year. The share value of the online casino sports betting site has risen as much as 9.2 percent this year alone and analysts attribute that rise in shares to the new products and increasingly positive reputation that Sportingbet is gaining in the industry. The sporting industries account for a huge percentage of the internet betting that takes place all over the world and Sportingbet’s offer provide the company with a prime position within the market for future growth.

The growth in Sportingbet is also attributed to the fact that “sports betting is a more hardy, recession-resilient product [sic]” than the online casinos and several of the other internet gambling markets according to the company’s CEO, Andrew McIver. On a very positive note for the shareholders in Sportingbet, McIver was confident and happy to announce that share holders would receive dividends from the company for the first time since Sportingbet was forced to abruptly leave the US market in 2006.